1 Introduction
Welcome to the bj11 Privacy Policy. bj11 operates the online casino and sports betting platform available at bj-11.vu (hereinafter referred to as "the Platform", "bj11", "we", "us", or "our"). We are committed to protecting the personal data of every individual who visits, registers on, or interacts with our Platform.
This Privacy Policy applies to all personal data we collect and process in connection with your use of bj11, including data collected through our website, mobile-optimised interface, customer support channels, and any promotional communications. It applies to registered players, visitors who browse without an account, and any individual who contacts us directly.
By accessing bj11 or creating an account, you acknowledge that you have read, understood, and accepted the practices described in this Privacy Policy. This Policy should be read alongside our Terms and Conditions, which are available at /terms-conditions.
Plain Language Summary: We collect only what we need, we protect it carefully, we never sell it, and we give you control over it. The sections below explain each of these commitments in full legal detail.
2 Data Controller
For the purposes of applicable data protection legislation, bj11 is the data controller in respect of personal data collected through the Platform. As data controller, bj11 determines the purposes and means by which your personal data is processed.
If you have any questions or concerns about how bj11 handles your personal data, or if you wish to exercise any of your data subject rights described in Section 12 of this Policy, you may contact our Data Protection team using the contact details provided in Section 16.
3 Data We Collect
bj11 collects several categories of personal data depending on how you interact with the Platform. The table below outlines the main data categories, specific data types collected under each category, and the primary purpose for which each is collected.
| Category | Data Types Collected | Primary Purpose |
|---|---|---|
| Identity Data | Full name, date of birth, gender, national ID or passport number | Account registration and KYC verification |
| Contact Data | Email address, mobile phone number, country of residence | Account communication, support, and marketing (with consent) |
| Financial Data | Payment method identifiers (bKash, Nagad, Rocket, Upay numbers), transaction history, deposit and withdrawal records | Processing transactions and fulfilling anti-money laundering obligations |
| Technical Data | IP address, device type, browser type and version, operating system, screen resolution, session timestamps | Platform security, fraud prevention, and service optimisation |
| Usage Data | Pages visited, games played, bet history, session duration, click and navigation patterns | Personalisation, responsible gaming monitoring, and product improvement |
| Communications Data | Live chat transcripts, email correspondence, feedback and survey responses | Customer support quality and dispute resolution |
| Verification Documents | Copies of government-issued ID, proof of address documents, payment method screenshots | KYC compliance, fraud prevention, and regulatory obligations |
We do not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, biometric data, or health data, unless required by a specific legal obligation and with your explicit consent where applicable.
4 How We Collect Your Data
bj11 collects personal data through the following means:
4.1 Direct Collection
The majority of the personal data we hold is provided directly by you when you:
- Register for a bj11 account, including entering your name, date of birth, mobile number, and email address
- Submit identity verification documents as part of the KYC process
- Make a deposit or request a withdrawal through bKash, Nagad, Rocket, or Upay
- Contact our customer support team via live chat or email
- Respond to surveys, promotions, or feedback requests
- Subscribe to marketing communications
4.2 Automated Collection
When you access the bj11 Platform, certain data is collected automatically through cookies, web beacons, log files, and similar tracking technologies. This includes your IP address, device identifiers, browser information, and browsing activity within the Platform. See Section 9 for full details on our use of cookies.
4.3 Third-Party Sources
In limited circumstances, bj11 may receive personal data about you from third-party sources, including:
- Identity verification service providers engaged to assist with KYC compliance
- Fraud detection and anti-money laundering screening services
- Payment processors in connection with transaction verification
- Game software providers, in respect of technical events within their games
Any data received from third-party sources is handled in accordance with this Privacy Policy and applicable data protection law.
5 How We Use Your Personal Data
bj11 uses your personal data for the following specific purposes. We will only use your data in a manner that is consistent with the purpose for which it was originally collected, unless we have obtained your consent to use it for a different purpose, or a new purpose is required or permitted by law.
5.1 Account Management
To create, maintain, and administer your bj11 player account, including processing your registration, verifying your identity, and providing access to the Platform's features and services.
5.2 Transaction Processing
To process deposits and withdrawals via your chosen payment method, maintain accurate transaction records, and reconcile financial activity on your account. All payment processing complies with applicable financial regulations.
5.3 Legal and Regulatory Compliance
To fulfil our obligations under applicable anti-money laundering (AML) laws, Know Your Customer (KYC) regulations, and any other legal requirements imposed by the jurisdiction in which we operate. This includes screening transactions against relevant watchlists and maintaining records as required by law.
5.4 Fraud Prevention and Security
To detect, investigate, and prevent fraudulent activity, cheating, collusion, bonus abuse, money laundering, and any other conduct that is prohibited under our Terms and Conditions. Technical data and usage data are particularly important for this purpose.
5.5 Responsible Gaming
To monitor your gaming activity for signs of problem gambling and to facilitate responsible gaming measures such as deposit limits, loss limits, session reminders, and self-exclusion. This is a core obligation that bj11 takes very seriously.
5.6 Customer Support
To respond to your queries, complaints, and support requests in a timely and effective manner, and to maintain records of communications for quality assurance and dispute resolution purposes.
5.7 Marketing Communications
Where you have provided your consent, to send you promotional offers, bonus notifications, game updates, and other marketing communications via email or SMS. You may withdraw your consent to marketing communications at any time by contacting our support team or using the unsubscribe link in any marketing email.
5.8 Platform Improvement
To analyse usage patterns, conduct internal research, and improve the performance, design, and content of the bj11 Platform. This processing uses aggregated or anonymised data wherever possible.
6 Legal Basis for Processing
bj11 processes your personal data on one or more of the following legal bases, depending on the specific purpose of processing:
- Contractual Necessity: Processing that is necessary to perform our contractual obligations to you under the Terms and Conditions, including operating your account, processing payments, and providing gaming services.
- Legal Obligation: Processing that is required to comply with applicable legal and regulatory requirements, including KYC, AML, and data retention obligations.
- Legitimate Interests: Processing that is necessary for bj11's legitimate business interests, including fraud prevention, platform security, and service improvement, provided those interests are not overridden by your data protection rights.
- Consent: Processing based on your freely given, specific, informed, and unambiguous consent, particularly in relation to marketing communications and non-essential cookies. You may withdraw your consent at any time without affecting the lawfulness of processing carried out before withdrawal.
7 Sharing Your Personal Data
bj11 will never sell, rent, or trade your personal data to third parties. We may, however, share your data with the following categories of recipients where strictly necessary:
7.1 Service Providers and Processors
We engage trusted third-party service providers to support the operation of bj11. These include payment processing partners, identity verification services, fraud detection platforms, IT infrastructure providers, and customer support software vendors. All such providers are contractually bound to process your data only on our instructions, to maintain appropriate security standards, and to keep your data confidential.
7.2 Game Software Providers
In order to deliver casino games and sports betting markets, bj11 works with licensed third-party game providers. Limited technical data may be shared with these providers to facilitate game sessions and resolve technical disputes. Game providers do not receive your financial or identity data unless specifically required for a game's operation.
7.3 Regulatory and Law Enforcement Authorities
bj11 may be required to disclose personal data to government authorities, regulators, law enforcement agencies, or courts where required by applicable law, a court order, or regulatory directive. We will always seek to limit such disclosures to the minimum data necessary to satisfy the legal requirement.
7.4 Business Transfers
In the event of a merger, acquisition, restructuring, or sale of all or part of bj11's business, your personal data may be transferred to the acquiring entity as part of the transaction. We will notify you before your data is transferred and becomes subject to a different privacy policy.
Remember: bj11 does not share your personal data with third parties for their own independent marketing or commercial purposes under any circumstances.
8 Payment Data and Financial Information
bj11 accepts deposits and processes withdrawals through popular Bangladeshi mobile financial services including bKash, Nagad, Rocket, and Upay. When you make a deposit or request a withdrawal, you provide us with your mobile wallet number or bank account details associated with that payment method.
bj11 does not store full payment credentials such as full card numbers, PIN codes, or mobile banking passwords on our servers. Payment processing is handled through encrypted, PCI-DSS compliant channels. We retain a record of the payment method identifier (such as the last four digits of a mobile number), the transaction amount, date, and reference number solely for reconciliation, compliance, and customer support purposes.
You must ensure that the payment method you use belongs to you. Use of a third-party payment method without bj11's express written permission is a breach of our Terms and Conditions and may result in account suspension and forfeiture of funds.
9 Cookies and Tracking Technologies
bj11 uses cookies and similar tracking technologies to enhance your experience on the Platform, to keep you securely logged in, and to help us understand how the Platform is being used. This section explains what types of cookies we use and how you can manage them.
9.1 Types of Cookies We Use
- Strictly Necessary Cookies: These are essential for the Platform to function. They enable core features such as account login sessions, security tokens, and load balancing. These cookies cannot be disabled without significantly impairing Platform functionality.
- Functional Cookies: These cookies remember your preferences, such as language settings, display preferences, and previously used payment methods, to personalise your experience on bj11.
- Analytics Cookies: These cookies collect anonymised information about how visitors interact with the Platform, such as which pages are most visited and how long sessions last. This data helps us improve Platform performance.
- Marketing and Tracking Cookies: Where you have provided consent, these cookies allow us to deliver relevant promotional content and measure the effectiveness of our marketing campaigns. They may also allow affiliate partners to track referrals to bj11.
9.2 Managing Cookies
You can manage your cookie preferences through your browser settings. Most browsers allow you to block or delete cookies. Please note that disabling strictly necessary cookies will affect your ability to use certain features of bj11, including maintaining a logged-in session.
You may also withdraw consent to non-essential cookies at any time by contacting our support team. Withdrawing consent does not affect the lawfulness of any cookie-based processing carried out before withdrawal.
10 Data Retention
bj11 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law and regulation. The following general retention periods apply:
- Account and Identity Data: Retained for the duration of your account and for a minimum of five (5) years following account closure, in compliance with AML and KYC regulatory obligations.
- Transaction Records: Retained for a minimum of five (5) years from the date of each transaction in accordance with financial record-keeping requirements.
- Customer Support Communications: Retained for three (3) years from the date of the communication for quality assurance and dispute resolution purposes.
- Technical and Usage Data: Retained for up to two (2) years from collection, after which it is anonymised or deleted.
- Marketing Data: Retained until you withdraw your consent to receive marketing communications, after which it will be suppressed from our marketing lists.
Where retention beyond these standard periods is required by a specific legal obligation, court order, or ongoing investigation, we will retain the relevant data for the duration of that requirement and delete it promptly once the obligation is fulfilled.
11 Security Measures
bj11 implements a comprehensive range of technical and organisational security measures designed to protect your personal data against unauthorised access, loss, destruction, alteration, or disclosure. These measures include:
- SSL/TLS Encryption: All data transmitted between your device and bj11's servers is encrypted using industry-standard Transport Layer Security (TLS) protocols.
- Secure Server Infrastructure: Player data is stored on servers protected by firewalls, intrusion detection systems, and access controls that restrict data access to authorised personnel only.
- Access Controls: Internal access to personal data is restricted on a need-to-know basis. All staff with access to personal data are subject to confidentiality obligations and regular data protection training.
- Two-Factor Authentication: bj11 supports two-factor authentication (2FA) for player accounts as an additional layer of protection against unauthorised login.
- Regular Security Reviews: We conduct periodic reviews of our security practices, vulnerability assessments, and penetration testing to identify and address potential weaknesses proactively.
Despite these measures, no method of electronic transmission or storage is completely secure. While bj11 takes every reasonable step to protect your personal data, we cannot guarantee absolute security. You are also responsible for maintaining the security of your own account credentials.
If you suspect a security incident involving your bj11 account, please contact our support team immediately via live chat so we can take prompt action to secure your account.
12 Your Data Subject Rights
Depending on applicable data protection law, you may have the following rights in respect of your personal data held by bj11. We are committed to honouring these rights promptly and transparently.
Right to Access
Request a copy of the personal data we hold about you and information on how it is used.
Right to Rectification
Request correction of inaccurate or incomplete personal data held in your account.
Right to Erasure
Request deletion of your personal data where we no longer have a legitimate reason to retain it.
Right to Restrict
Request that we restrict processing of your data in certain circumstances while a dispute is resolved.
Right to Portability
Receive your personal data in a structured, machine-readable format for transfer to another service.
Right to Object
Object to processing of your data for direct marketing or on grounds of legitimate interests.
To exercise any of these rights, please contact our Data Protection team using the details in Section 16. We will respond to all valid requests within 30 days. In some cases, we may need to verify your identity before processing your request.
Please note that certain rights may be limited or overridden where we have a legal obligation to retain or process data, for example in connection with AML compliance or an ongoing investigation. We will always explain clearly if this is the case.
13 Minors and Child Safety
The bj11 Platform is strictly intended for adults aged 18 and over. We do not knowingly collect personal data from individuals under the age of 18. If we become aware that a minor has provided us with personal data or has accessed the Platform, we will immediately close that account, delete the associated personal data, and, where appropriate, report the matter to relevant authorities.
If you are a parent or guardian and believe that your child has registered on bj11, please contact our support team immediately at the contact details provided in Section 16. We will investigate and take appropriate action without delay.
We employ age-verification measures as part of our registration and KYC process to reduce the risk of underage access. However, we also encourage parents and guardians to make use of parental control software and to maintain open conversations with young people about responsible internet use.
14 International Data Transfers
As an international online platform, bj11 may transfer your personal data to, and process it in, countries other than your country of residence. These may include countries where data protection laws differ from those in your jurisdiction.
Where such transfers occur, bj11 ensures that appropriate safeguards are in place to protect your personal data in accordance with this Privacy Policy and applicable law. Safeguards may include:
- Standard contractual clauses approved by relevant data protection authorities
- Data processing agreements with third-party service providers that impose equivalent data protection obligations
- Transfers to countries that have been assessed as providing an adequate level of data protection
By using the bj11 Platform and providing your personal data, you acknowledge that your data may be transferred internationally as described in this section. If you require further information about the specific safeguards applicable to a transfer of your data, please contact us using the details in Section 16.
15 Updates to This Privacy Policy
bj11 reserves the right to update or amend this Privacy Policy at any time. When we make material changes, we will notify registered players via email or an in-platform notification at least 7 days before the changes take effect. The updated policy will be published at /privacy-policy with a revised effective date.
We encourage you to review this Privacy Policy periodically to stay informed of how we are protecting your data. Minor or non-material changes (such as formatting corrections or clarifications that do not affect how your data is used) may be made without prior notice.
Your continued use of the bj11 Platform following the effective date of any updated Privacy Policy constitutes your acceptance of the revised terms. If you do not agree to the updated Policy, you should cease using the Platform and contact us to request account closure.
16 Contact Us
If you have any questions, concerns, or complaints about this Privacy Policy or the way bj11 handles your personal data, or if you wish to exercise any of your data subject rights, please contact us through the following channels:
- Live Chat: Available 24 hours a day, 7 days a week via the chat button on the bj11 Platform — the fastest way to reach us
- Email: [email protected]
- General Support: [email protected]
We aim to respond to all data protection enquiries within 30 days. For complex requests, we may extend this period by a further two months, in which case we will notify you of the extension and the reason for it within the initial 30-day window.
Related Documents: This Privacy Policy should be read alongside our Terms & Conditions and Responsible Gaming Policy. For common questions, visit our FAQ page.